Ralph Rodriguez
5048 E Ferguson Privado
Ontario, CA 91762
909 518 8091
rvrodriguez1@gmail.com
Summary
Reliable and experienced visual designer with 8+ years in branding, print, packaging, and environmental design. Proficient in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, and Lightroom. Adept at developing and maintaining consistent visual styles for projects and their assets. Proven ability to create and produce marketing shoots, and to organize all post-production duties to ensure a smooth and efficient workflow. Effective team manager and calendar scheduler, with experience leading multiple projects simultaneously from start to finish.
Experience
Legion Creative | February 2025 - Present
Design Director
Own and drive the design vision for all campaigns, ensuring consistency, quality, and alignment with strategic objectives. Lead concept development in partnership with Strategy, providing strong visual direction and innovative design approaches. Push the boundaries of creative while maintaining knowledge of platform-specific requirements. Serve as the design authority in internal reviews and client-facing meetings.
Oversee and approve all design deliverables before presentation to clients, ensuring they meet brief guidelines and agency standards. Elevate key campaigns with high-level art direction for marquee assets, brand identities, and visual systems. Develop templates, toolkits, and scalable solutions that enhance efficiency and consistency across projects.
Partner with Strategy and Production teams to deliver fully integrated creative campaigns. Act as a key liaison between design and production to ensure feasibility without compromising creative integrity. Participate in scoping and resourcing conversations, providing accurate input on design hours and deliverable requirements.
Watson Design Group | March 2022 - November 2025
Senior Art Director
Oversee designers / jr. designers on Disney Social production. Lead initial art direction campaigns for films and shows by MGM, Universal, Prime Video, A24, NEON Rated, Focus Features, FX Networks, and Disney. Create pitch decks and format deck structures to ensure presentations are easy to follow and provide maximum understanding of concepts and ideas. Provide film campaign social ideas and execute production from start to finish. Aid in art direction on motion and audio/visual assets, and execute on motion design/editing when needed. Lead packaging projects when needed, and provide final output for printers.
Dynamic Dynosaur | August 2016 - December 2021 (Freelance & Full Time)
Senior Graphic Designer
Integral team member of the studio’s core company in developing graphic material and completing design tasks for Fender, Nike, VANS, and more. Collaborated and led with designers to develop a unified vision for each project. Implemented and maintained a file management system within the studio to organize client assets and reduce search time.
Incase | February 2017 - June 2018 (Full Time)
Environmental Designer / Graphic Designer
Led and conducted spacial planning/design for tradeshows, booths, storefronts and in-store displays. Created assets/content for point-of-sale needs to better display product benefits. Aided the industrial design department in creating product information decks and catalogs. Worked closely with Apple Inc. representatives to conceptualize, design, and produce digital brand collateral pieces and presentations.
Social Antidote | November 2015 - December 2016 (Freelance)
Lead Graphic Designer
Contracted to various clients, including vape industry companies, restaurants and food trucks. Led content creation and promotional material for clients’ social platforms, print collateral, and packaging for diverse companies. Attended, photographed, and documented multiple events each week to provide coverage for client campaigns.
Izzi Gadgets | August 2014 - October 2015 (Full Time)
Graphic Designer
Produced and edited video and media for marketing purposes pushed on multiple platforms to gain exposure within the photography community. Refined design on new packaging of key products to better showcase features in retail. Created web and full spread magazine ads for various tech industry editorials. Collaborated with galleries on spacial design for exhibitions and events.
Education
Bachelor of Fine Arts (BFA), Graphic Design
California State University of Fullerton | Aug 2008 - June 2014
Skills
Design
Branding
Packaging
Print
Photography
Photo Editing
Typography Layout
Web Design
UI / UX
Social Assets Design
Ad Design
Illustration
Technical
Photoshop
Illustrator
InDesign
After Effects
Premiere
Lightroom
XD